To understand whether About You is a scam or a trustworthy store, it’s important to start by explaining what this company is about. About You is an online fashion retailer originally founded in Germany in 2014. It provides a broad selection of clothing, shoes, and accessories for men, women, and kids. The platform markets itself as a modern and stylish shopping experience designed for individual tastes. Its USP (unique selling point) is personalisation—they suggest items tailored to your preferences to make shopping feel intuitive and fun.
For the UK market, About You launched in the summer of 2022. Its rapid expansion into many European countries, including the UK, has raised curiosity about its credibility. Customers want to know, is About You legit, or does it have the potential to be a scam?
Online shopping has become the go-to way for many of us to grab new outfits, shoes, or accessories without the hassle of going to physical stores. When a new online retailer gains attention, the first thing most shoppers wonder is, “Can I trust it?” This is precisely the case with About You, a relatively new name in the world of fashion. If you’re in the UK and curious about whether About You is legit and if it’s safe, we’ve taken the time to investigate for you.
Below, you’ll find an in-depth review of About You, covering how it works, if it’s trustworthy, what customers have said, and most importantly, whether it’s worth shopping with them. By the end, you’ll know whether About You is safe for people in the UK.
Is About You Legit?
The short answer here is yes, About You is legit. It is a registered company with a solid reputation in Europe, especially in countries like Germany, Austria, and the Netherlands, where it has operated successfully for years. The company is owned by the fashion tech group Otto Group, a globally recognised corporation that’s been in business for decades. With this backing, it’s evident that About You isn’t some fly-by-night operation.
Key Reasons Why About You Seems Legit
- Regulated by Trustworthy Authorities
Operating in the UK means meeting certain legal and financial regulations. Unlike scam websites that evade accountability, About You allows you to see clear terms of service, returns policies, and contact details on its website. These are strong indicators that About You is legit and safe for transactions. - Well-Designed Website
Fraudulent sites often appear hastily assembled, with poorly translated content or broken links. However, About You has a sleek, user-friendly website, which feels professional. Its interface and mobile app are polished, something you would rarely associate with scams. - Multiple Payment Options
Legitimate e-commerce platforms provide secure payment methods. About You accepts standard, safe options like PayPal, credit cards, or Klarna (pay later method). These kinds of payment systems come with protections for shoppers. If About You were a scam, these financial institutions would be unlikely to partner with them. - Customer Reviews and History
A check of online reviews and platforms like Trustpilot reveals an overwhelming number of satisfied customers across Europe. While no company is flawless (more on that later), the majority of buyers report positive experiences.
Put simply, all signs suggest that About You is legit. Still, before reaching for your wallet, it’s worth understanding whether About You is safe for purchases.
Is About You Safe for UK Shoppers?
Safety often goes hand in hand with legitimacy. Now that you know About You isn’t a scam, you might still have concerns about how safe About You is when shopping online.
Payment Security
The website uses industry-standard SSL encryption to ensure that customer data, including payment information, is protected. When you shop on About You, third-party payment services like PayPal add an extra layer of security. This means you can seek recourse from your payment provider if anything goes wrong.
Customer Data Protection
About You operates under GDPR (General Data Protection Regulation), which is designed to protect your personal data in the European Union and the UK. For example, they are obligated to handle your information responsibly and won’t share it with unauthorised parties. A legitimate company like About You prioritises customer safety, unlike scam websites that may risk exposing or misusing your data.
Refunds and Returns
Safety isn’t just about protecting payment methods—it’s also about what happens if things go wrong. One of the standout features of About You is their generous return policy. They give you 100 days to return items for free, which gives shoppers peace of mind if something doesn’t fit or meet their expectations. Scam retailers usually try to avoid offering returns, so this policy is a strong reassurance.
Shipping and Delivery Reliability
About You’s shipping terms are transparent. For UK customers, orders are typically processed and delivered within five to seven business days. While some customers have experienced slight delays, these incidences have generally been rare. Reliable shipping is another indicator that About You is safe.
What About Scams Posing as About You?
Unfortunately, scams can sometimes use trusted company names to dupe shoppers. If you hear about people claiming they’ve been scammed by About You, remember that it’s possible they were targeted by fake websites pretending to be About You. Always double-check the URL you’re shopping on, and beware of offers that seem too good to be true.
Pros and Cons of Shopping with About You
Here are some pros and cons based on common customer experiences, helping you decide for yourself whether About You is legit and worth your time.
Pros
- Wide Range of Products
From high-end fashion brands to budget-friendly options, About You covers an impressive range of styles. Personalisation makes it simple to find items suited to your taste. - Secure Payment Options
Various trusted payment options ensure it’s safe to shop. - Easy Returns Policy
The free 100-day returns mean you can shop confidently, knowing you can change your mind without hassle. - Regular Discounts
Many customers enjoy the frequent sales and promotional offers, which make About You a cost-effective choice for fashion lovers.
Cons
- Shipping Times
Some UK customers have reported slower delivery compared to other big-name retailers. This is an area where About You could improve. - Occasional Size Issues
A few shoppers mentioned that sizing can be inconsistent, though this is fairly common in online fashion retail.
By weighing the pros and cons, it’s clear that About You is safe for the UK and provides a trusted shopping experience, though like any retailer, it isn’t perfect.
Customer Feedback About Legit and Scam Concerns
One great way to confirm whether About You is legit is by looking at verified customer opinions. Platforms such as Trustpilot feature thousands of reviews, with an average score usually hovering around 4 stars or higher. Most users praise About You’s product variety and return policy. However, delivery delays and occasional issues with receiving refunds are flagged by a minority of customers. These problems are not unique to About You and don’t suggest scam behaviour, but rather typical growing pains for an expanding company.
Still, if a smooth, fast delivery process is your biggest concern, About You might not rank first on your list of choices.
Final Verdict—Is About You Legit and Safe for UK Users?
After our thorough deep-dive, the answer is yes. About You is a legit and safe retailer for UK customers. Its reputation in other European countries, secure payment methods, adherence to GDPR, and generous returns policy all make it a trustworthy choice. The occasional criticism of delivery speed or size discrepancies is notable but hardly indicative of a scam.
If you want to refresh your wardrobe with stylish options while shopping online safely, About You could be worth a shot. Just remember to keep an eye on the official website and avoid any third-party imposters.
Leave a Reply